Keeping Clients IS Good Business Practice: Here’s How

Keeping Clients IS Good Business Practice: Here’s How


Almost all business owners know that 80% of their sales and service calls come from 20% of their clients. Loyal clientele is the ultimate way of getting ahead in the business world! Between referrals and repeat customers, it’s not hard to see that keeping your clients happy is of the utmost importance. So, what are the best ways to do this? Well, we’ve covered a little bit of that in our blog in the past, but here are some more ideas for what you can do to keep your clients happy and boost sales in your small business.

Confirm and Follow Up
It’s often the small things that keep your clients returning again and again. Making confirmation calls and follow up calls doesn’t take too much time, and it makes a world of difference to your clients. If you’re strapped for time, you can always outsource this task to your virtual assistant. Confirmation calls show your clients that you are organized and ready to meet with them, and follow up calls can solidify the fact that you really care about how your products or services are holding up over time.

Stop Promising The World
It’s tempting to sell yourself heavily when you’re trying to land a new client, but stop this. Promise a reasonable amount, and then deliver higher. This will ensure that you exceed expectations, instead of killing yourself to meet the bare minimum.

Keep it Personal
It is so important to make each client feel as though they are a valuable part of your life. It’s easy to get lost in a slew of emails and text messages, but every now and again it’s imperative that we pick up the phone and check in. Hand-written notes are a great way to go the extra mile and connect with your clients. If you’ve read an article that you know a client will love, why not send them a quick note just to share, and let them know you’re thinking of them.

Existing customers are the key to keeping your business booming; make sure that you never take them for granted!

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