Small businesses, and even larger ones, often rely on word-of-mouth referrals. There is nothing more powerful than a client talking up your services to their colleagues and peers. Your product or service needs to be, by far, the best thing about your business, but after that you want to ensure that your customer service encourages your current clients to go forth and find you new clients. If you’re looking to find ways to boost your client referrals, try these easy and effective ideas.
- Just Ask
Many people don’t even think to refer their friends or neighbours to you, mainly because they aren’t business minded. Don’t be shy about asking for referrals! Make it clear that your company thrives on the referrals of current clients, and that you would love it if your client would put a good word out for you. It doesn’t hurt to ask!
- Referral Programs
Many people tend to want to shy away from coupon culture; giving discounts may make you feel as though you’re devaluing your products or services. Instead of traditional coupons or two-for one type offers, why not try a referral program to encourage new clientele? It’s up to you how you want to execute this; you can offer a special gift instead of discounted services, but it’s always a good idea to make referral programs time-sensitive.
- Be Grateful
This is probably the most important part of encouraging referrals; thank your clients personally for their help. Send handwritten notes or a small gift. Your clients refer you because you’ve gone above and beyond their expectations, so keep it up!
- Set Reminders
You have a lot going on; and you’ll have even more when the referrals start leading to new clients. Don’t be afraid to set reminders for outreach such as thank you cards to ensure that these details are not overlooked, or consider outsourcing these tasks to your Virtual Assistant.